Over the past few months, Rick and I have been discussing how we can expand our services to clients, while maintaining a solid foundation of content based marketing initiatives. One of our clients asked us to create a video, but remained hesitant to create a distribution plan for marketing the video within his industry.
One objective we all wanted to achieve with this new video was to open new opportunities within his industry, by creating a marketplace for his customers can not only purchase his products, but also learn about other product lines, services and opportunities to enhance their involvement with his company.
Flea Markets, farmer’s markets and social media are all considered marketplaces. We strive to create new markets or enhance new market opportunities for all of our clients.
So, think of us when you are wanting to expand your business, create marketing tools and ultimately build your own marketplace.